Nino Beauty is happy to announce the launch of a new line, Fairydrops, offering award-winning mascaras and a liquid eyeliner that magically transform your eyes for a dramatic difference. 

To introduce this launch, Rikki Ninomiya, CEO of Nino Beauty, sat down with Aya Yasuda, the founder and CEO of Fairydrops for an exclusive look into the development of these remarkable products: 

Rikki: 
Hi, Aya. It is such a pleasure to be talking with you today. Fairydrops Hyper Quattro II Mascara is all the buzz among makeup artists and celebrities in Japan, and I am so excited to be able to offer it to my American clients. Can you share your story and how Fairydrops came to be?  
 

Aya:   
Growing up in Japan my dream was to become a TV reporter even though I was a bit shy and didn’t have a lot of confidence. But, since I also loved cosmetics and experimenting with cosmetic ingredients, I started my career in product development for Kanebo Cosmetics, the mega Japanese beauty company. I am proud to say that I successfully patented three cosmetic innovations with Kanebo. 

After a few years, I decided to move to Los Angeles to study international business. And, as fate would have it, that’s where I landed my dream job as a television baseball reporter. 

One day, after watching a colleague spend 30 minutes applying her eye makeup alone, I realized that expressive eyes are the secret to making a strong impression for the camera. Your eyes are your most important facial feature, and if they stand out you feel more confident and project more confidence.  

That’s when I decided to use my cosmetics background to focus on developing innovative eye makeup with a new mascara wand shape and a nutritional formula for lashes. Fairydrops was born! 

Rikki:  
So the idea of building confidence along with beautifying eyes is fundamental to Fairydrops? 

Aya:   
Yes, I launched Fairydrops to help inspire confidence in all women and confidence starts with beautiful eyes.  

Rikki:  
You mentioned your special mascara wand. Can you tell us about it?  

Aya: 
My mascara 4-bobble brush is one of my proudest innovations. It is designed to curl, lift, lengthen, volume, keep and catch every single lash—even the short ones.  

Oddly enough, I got the inspiration for this mascara wand from a toothbrush. I was searching for the answer on how best to apply mascara more evenly when I realized that the toothbrush I was using that was slightly curved and had jagged bristles cleaned my teeth better than a straight, even cut brush. It was like a light bulb went off. I started experimenting by cutting mascara wands to find the best shape, and when I succeeded, I patented the design so that it is unique to Fairydrops. 

Rikki:  
And the nutritional formula, what makes it special?  

Aya:  
The formula for both my waterproof mascara and film mascara is specially made so that it volumizes, but doesn’t flake or clump. They are great for active lifestyles because the mascara stays in place all day.  

The waterproof mascara has a pseudoalteromonas ferment extract that adds volume to every single lash. The film mascara has fibers in the formula to add length. Both mascaras contain my “fairy complex” with the following key ingredients—pomegranate, keratin, squalene, collagen and panthanol.  

Rikki:     
Last, but not least, can we talk about your amazing eye liner?  

Aya: 
I’m so glad you like it.  Again, the secret is in the brush. It has a 2-way ultra-flat brush tip for a precise application. It’s very thin so it’s easy to control the thickness of your line. Collagen and panthenol in the formula make it safe to use for even the most sensitive eyes.  

Rikki:  
Thank you, Aya. I love your story of building confidence with beautiful eyes, and I am so impressed with your products. We are delighted to offer them as part of our Nino Beauty collection.  

Aya: 
Thank you, Rikki.