Bridging Japan and America: J-Beauty for American Women

Nino Beauty is delighted to introduce a specially curated line of innovative, niche-brand Japanese skincare and beauty products that epitomize the essence of today’s J-Beauty.J-Beauty, as ‘Japanese Beauty’ is popularly known, integrates the enduring values of traditional Japanese beauty rituals using natural ingredients with the innovations derived from Japan’s cutting-edge scientific research for more effective and longer-lasting results.Nino Beauty has identified select high-end, best-selling products with appeal to an American clientele. From Glow Pack CO2 facial masks to antioxidant green teas, you can now share the J-Beauty secrets enjoyed by the most discerning Japanese women.The founder of Nino Beauty, Rikki Ninomiya, is a third-generation Japanese American from Oregon, based in Tokyo. After twenty years of importing beauty products from America and Europe to Japan, Rikki decided it was time to bring high-quality, niche brand Japanese cosmetics to the United States.  Rikki’s extensive network in the industry has helped her identify Japanese brands not widely available elsewhere. These cutting-edge products, developed by cosmetic experts and scientists in bio-technology, as well as phyto and aroma therapy, represent some of the most innovative, natural, and effective products available.

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Rikki Ninomiya

Rikki was born in Portland Oregon and studied at Harvard University (Master’s in Education), before moving to Tokyo to work in television and film production, as well as magazine licensing. She began working in the skin care industry as a consultant for Matsukura Clinic, a prominent plastic surgery and dermatology clinic in Tokyo.

In 2003, she established MRi (Medical Research International) to offer the latest medical technology and treatments to doctors and beauty professionals in the field of anti-aging, eventually becoming a leading importer and distributor of various overseas skincare and esthetic treatments. MRi is now the exclusive Japanese distributor of such industry leaders as jane iredale and RevitaLash. In 2020, Rikki launched Nino Beauty to introduce J-Beauty to the United States.

Although Rikki frequently visits the United States, where her family resides, she lives and works full-time in the Omotesando neighborhood of Tokyo, where she and her Yorkshire Terrier Einstein are frequently seen walking and visiting the sidewalk cafes of this fashionable area.