FairyDrops: The Eye Makeup Line that Keeps Giving

Founded by television news and sports caster Aya Yasuda, the new and upcoming brand FairyDrops has started to raise some eyebrows (and lashes) as its award winning products have become the favorites of artist and bloggers around the globe. The creation of FairyDrops came to Yasuda after she found herself and the women around her grappling with confidence issues.
She noticed, however, that after putting on makeup, women felt more empowered and alive. Unfortunately many of the makeup products today are fleeting in their benefits and effects, so Yasuda decided to make a brand built for people to look and feel their best all day, everyday.

Made in Japan, many of her products, most notably the mascaras and eyeliner, contain Yasuda’s magically nutritious formula of pomegranate, keratin, squalene, collagen, panthenol. Additionally, FairyDrops prides itself on going above and beyond just making customers look and feel beautiful. These innovative products are formed to lengthen, curl, and add more volume to upon application. For example, both the mascara’s have a patented curved brush with 4 balls to give the lashes volume and length in one easy swish of the mascara wand and this is not even to mention its long lasting effects. FairyDrops was created with the well-being of its customers in mind, so that all that use it have the confidence to do anything they want to.

Mascara without the Hassle  

PROFILE  

Aya Yasuda, Founder & CEO 

Fairydrops Tokyo Inc. 

Born and raised in Japan, Aya Yasuda started her career in product development for Kanebo, a major Japanese cosmetics company. After patenting three product innovations, Aya moved to Los Angeles, where she studied international business and landed one of her dream jobs as a sports reporter. Her television appearances inspired her to look for ways to highlight her eyes and make them more expressive for the camera. Coming full circle, Aya returned to her roots in cosmetic product development focusing on the eyes. Her patented creation of a remarkable mascara wand that reaches even the tiniest lash was the start of her FairyDrops beauty line.