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Einstein’s Pick

Japan’s cutting-edge scientific research for more effective and longer-lasting results.

Named after Einstein, Rikki’s beloved Yorkie, this special category will feature products, not ‘Made in Japan,’ that Rikki has carefully chosen with Nino Beauty clients in mind.

Einstein’s inaugural pick is a remarkable face mask with 96% virus protection from South Korea. The Air Queen Nano Mask.

Rikki says “The moment I put this mask on, I stopped buying cloth masks, however fashionable. With this mask I could actually breathe, and it didn’t fog up my glasses even when worn for hours. And, I loved the fact that it had strong anti-virus protection.”

Made of light weight, advanced nano-fiber with an ergonomic design, the Air Queen Nano Mask offers both comfort and security. The perfect first choice for Einstein’s Picks.



Rikki NinomiyaFounder & CEO

Rikki was born in Portland Oregon and studied at Harvard University (Master’s in Education), before moving to Tokyo to work in television and film production, as well as magazine licensing. She began working in the skin care industry as a consultant for Matsukura Clinic, a prominent plastic surgery and dermatology clinic in Tokyo. In 2003, she established MRi (Medical Research International) to offer the latest medical technology and treatments to doctors and beauty professionals in the field of anti-aging, eventually becoming a leading importer and distributor of various overseas skincare and esthetic treatments. MRi is now the exclusive Japanese distributor of such industry leaders as jane iredale and RevitaLash. In 2020, Rikki launched Nino Beauty to introduce J-Beauty to the United States. Although Rikki frequently visits the United States, where her family resides, she lives and works full-time in the Omotesando neighborhood of Tokyo, where she and her Yorkshire Terrier Einstein are frequently seen walking and visiting the sidewalk cafes of this fashionable area.

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