Rikki Ninomiya’s Story
When I first arrived in Japan from Oregon, years ago, I immediately noticed how beautifully Japanese women maintained their skin. Back in those days, I didn’t think twice about sunbathing for hours or consider the effects that had on my skin. I quickly gained an appreciation for J-Beauty and for the value placed on the use of natural ingredients for that healthy, youthful look. That was the start of my commitment to good skincare, both personally and professionally.
Over my 20 years in Japan as a leading importer and distributor of high-end, niche-brand American and European cosmetics, including jane iredale and RevitaLash, I closely followed the growth and increasing sophistication of the Japanese cosmetics industry.
I was fascinated to see how Japanese cosmetics companies started integrating Japanese traditional, natural ingredients with cutting-edge scientific research to develop incredibly effective skincare products. When I tried them, I was impressed – my skin felt better and looked better. I shared these products with my staff, and they were equally impressed. It was a natural decision to want to share these innovative Japanese products with an American clientele.
WWD Japan Online News
The Distributor of jane iredale has launched a new company in America
To Introduce and Import for Sales J-Beauty to Americans.