WWD online News

WWD online News
https://www.wwdjapan.com/articles/1117057

The distributor of jane iredale has launched a new company in America
to introduce and export J-Beauty to Americans

Nino Beauty website

MRi (Tokyo, President: Rikki Ninomiya), the exclusive distributer of jane iredale and RevitaLash, has launched a new company NINO BEAUTY LLC (Oregon, Portland, CEO: Rikki Ninomiya) in the US and started to import and sell Japanese skin care products and beauty items. The purpose is to introduce J-Beauty products to the US market using the company’s expertise and building on their many years of importing experience. Already available on the on-line select shop “NINO BEAUTY” are seven brands, including the CO2 face mask “ENISIE,” “EDOBIO,” and “LOQZIN,” specially selected by CEO Rikki Ninomiya.

CEO Ninomiya says “Most of the Japanese products currently in the US market are from major cosmetic companies like SHISEIDO or KOSE, but there are innovative products made by small or medium sized Japanese companies with integrity and sophisticated technology. These products are also needed in the US market.”

NINO BEAUTY takes product safety, scientific research, and effectiveness as important criteria in carefully selecting luxury niche brands skin care products, supplements, and beauty items.